Author: page2comm

Planning Your Awards Calendar for the Year

December 18, 2023
page2comm

Seems like you just submitted the final Crain's nominations and Chambers submissions for 2023. Time to take a break from awards, right? Well... maybe for a few days, but the lull following the last deadlines of 2023 is the perfect time to take stock of how your awards program performed in 2023 and how you might like to adjust your efforts in the coming year. The more strategic you can be in selecting award opportunities that are a good fit for your firm's priorities, and choosing the "faces"...

Make Disability Inclusion a Priority in 2024

December 11, 2023
page2comm
DEI

Because workplace culture in many law firms continues to hold on to ableist ideas about who is capable of succeeding as a lawyer, lawyers are far more likely than workers in other professions to hide a disability from their employers and colleagues. This lack of visibility furthers the misconception that lawyers with disabilities can't experience inclusion in law firms, which dissuades...

This Template Might Solve Your Social Media Woes

December 4, 2023
page2comm

We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging. Fortunately, this is a straightforward process issue, and one possible solution is using some version of our handy dandy

Attorneys Who Quit Become Prospects

November 20, 2023
page2comm

A 2022 Leopard Solutions report shows — unsurprisingly — that women lawyers continue to leave Big Law for in-house jobs or positions with smaller firms. The reasons why are familiar: Essentially, the pressure at the largest firms to maximize billable hours incentivizes a type of work (crisis focused) and approach to work (reactive instead of proactive) that lead to unpredictable schedules and unsustainable demands. Firms that have failed to address...

Hispanic Heritage Month: What’s in a Name?

September 11, 2023
page2comm

Do you know why Hispanic Heritage Month starts in the middle of the month on Sept. 15? It’s when Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica celebrate their national independence days. The date is also close to independence anniversaries for Mexico, Chile and Belize. The timing offers a hint as to why Hispanic Heritage Month’s name is controversial — the term “Hispanic” has a complicated history, and opinions...