Insights

Law school students often hear the same career advice: Go a to a top law school, get a clerkship, and land a job with a big law firm, says legal tech influencer Alex Su. Yet Su believes a successful career in law is more about choosing “a place that’s aligned with your superpowers.” He emphasizes the importance of finding your niche, whether it’s a specialized practice area or a specific industry. Once lawyers...

Only about 25% of all golfers are women. This statistic may not sound concerning, but it points to a problem for women leaders and lawyers. Playing golf has long been a strong networking tool in the business world, and women who don’t play may be missing out on the opportunities created on the course. The Wall Street Journal recently examined this gap and considered how opting out of golf may negatively...

If August is for vacation and rooftop happy hours and December is for holiday parties and collections, you’ve basically got three months left to hit your 2023 business development goals. Here’s how to make the most of September, October and November.

Revisit Your Goals

Whether you created a formal plan at the start of the year or just crossed your fingers and hoped that a $5 million book would finally manifest, now is the time to take a serious and realistic look at your targets...

We all know the adage: “You can’t manage what you don’t measure.” Metrics are key to evaluating whether marketing efforts are achieving your firm’s goals.

Here are three law firm marketing metrics that may surprise you, and could shape how you reach prospective clients:

1. 43% of law firms don’t have an annual marketing budget. This finding is from the American Bar Association’s 2022...

While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...