Category: Business Development

Three Surprising Law Firm Marketing Stats May Change How You Reach Clients

May 22, 2023

We all know the adage: “You can’t manage what you don’t measure.” Metrics are key to evaluating whether marketing efforts are achieving your firm’s goals.

Here are three law firm marketing metrics that may surprise you, and could shape how you reach prospective clients:

  1. 43% of law firms don’t have an annual marketing budget. This finding is from the American Bar Association’s 2022...

Don’t Underestimate the Power of the Law Firm Newsletter

April 24, 2023

While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...

How Marketing Delivers During a Recession

December 19, 2022

As the current economic slowdown continues to impact the legal industry, law firm leaders are making tough choices, scrutinizing everything from staffing to technology as they plan budgets for 2023 and beyond.

This means marketing professionals need to be prepared to show why their work is a must-have, not a nice-to-have, in fostering firm success....

Three Ways to Highlight Your Firm’s 2022 Wins

November 28, 2022

Your firm’s attorneys are already planning for 2023, but remember to take time to reflect on the year that was. Making time to celebrate the firm’s 2022 successes is a win for colleagues and clients alike.

Capturing everything the firm accomplished in the past year creates an opportunity for leaders to acknowledge key accomplishments and thank everyone for their contributions to the firm — which can boost morale. Making that year-end roundup...