Insights

Jeanne Hammerstrom is the Chief Marketing Officer of Benesch and has firm-wide responsibility for business development, client service and marketing communications. Jeanne is a frequent speaker and writer for the legal marketing industry.

When you consider the benefits of collecting and acting on feedback from your clients — the ability to preserve valuable relationships, spot potential problems and address...

As readers of the Page 2 blog know all too well, we want to see attorneys invest time in their LinkedIn presence. It’s a cost-effective way to network, establish credibility, and boost your visibility with...

In the recent 

While the pandemic caused many businesses to flounder or tank, Clorox unsurprisingly saw a 500% increase in business last summer as sales of its cleaning products surged. Concerned consumers were sterilizing everything from light switches to potato chip bags. This unexpected boom in business forced the company to expand in more ways than one. To adapt to the growth, Clorox’s legal department relied more than it ever had before on a secondment program, bringing...

As 2021 promises to bring an even more challenging media landscape for legal marketing leaders to work with, now might be a good time for your team to familiarize itself with Gini Dietrich’s innovative PESO Model for integrated marketing and PR.

In legal PR and media relations, times have changed — there’s no getting around it. The number of reporters and news outlets