Category: Business Development

Midsize in the Midwest? This Could Be Your Firm’s Moment.

May 19, 2020

Yesterday’s release of data on the AmLaw “second hundred,” the firms ranked from 101 to 200 on American Lawyer magazine’s list of the country’s largest law firms, was something like the opening of a time capsule. The 2019 results measured for the list aren’t terribly old, but they are jarringly out of context in the present moment. Still, there was plenty to learn...

Business Development in the Time of COVID-19

March 31, 2020

As professionals across all industries head into week three of working in isolation (many of them while simultaneously caring for family members without the help of school, child care and other community support), they are battling twin challenges:

Fatigue: The first week we were fueled by pure adrenaline. The second, by incredulity that the whole thing was still going on. But now, like Phil Connors, Bill Murray’s character in the movie Groundhog Day,...

Find Your Own Way to Originate Business

September 17, 2018

You don’t have to eat steak and smoke cigars, but you’ve got to do something.

Back in the good old days (okay, let’s just call them the old days, since we can think of more than a few things about them that were anything but good), there was a place for “service partners” in law firms—the lawyers who kept their heads down, provided excellent client service, and did great work. The business coming in from the big rainmakers kept these lawyers busy. Service...

Shameless Marketing (Especially for Women)

February 14, 2017

As a woman-owned business, we’re passionate about supporting other women in their professional success.

So, earlier this year, Page 2 founder Deb Pickett helped members of the Chicago Bar Association Young Lawyers Section launch their 2017 business development efforts with an inspiring presentation titled, Shameless: The Art of Self-Promotion (Quantifying Your Value Without Being Arrogant, a Humblebragger, or a Suck-Up.)  You can check out the presentation here: