Insights

We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn and Twitter, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging.

Fortunately, this is a straightforward process issue, and one possible solution is using some version of...

Of all the social media platforms available today, LinkedIn is the place where most law firms and attorneys looking to grow their business should invest their time. If you view LinkedIn as an enormous time suck with not much payoff, you probably aren’t using best practices for efficient engagement there. Fear not! To help you make the most of this crucial tool for business development, we’ve pulled together a roundup of LinkedIn tips and tricks, all in one...

Elsewhere on the blog, we’ve stressed the importance of social media during this period of limited networking and remote work. Tools such as LinkedIn help you stay connected and market your practice in a way that meets current and prospective clients where they are.

But attorneys who have built a strong LinkedIn profile and regularly share high-quality content know that it can be pretty demoralizing to craft the perfect post, only to have it sit unread, without a “like” or a...

Even as some law firms are beginning to return to the office for important meetings and court proceedings that must be conducted in person, many attorneys and the corporate clients they serve are continuing to work remotely. Certainly we are many months away from a time where it would feel appropriate to invite a client or prospect to lunch.

Attorneys who have always conducted most of their networking through social activities may be feeling a bit lost as to how to stay connected to...

Many people avoid dealing with their LinkedIn profile because the work feels like a time suck. While it’s certainly true that you could devote hours per week to this tool, it is not necessary or very effective. We have zeroed in on our top five LinkedIn tips to show how spending just a few minutes per day on some key aspects of the site can really pay off in your efforts to stay connected to your network of colleagues, competitors, clients and prospects.

1) Take advantage of...