Insights

You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!

We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...

At Page 2 we like to keep an eye on changes to rules  from the ABA or state bar associations that could impact the way in-house marketers promote a firm’s practice groups or attorneys. Here are two notable recommendations from the past few weeks:

How to talk about awards and accolades

- The Supreme Court of New Jersey Committee on Attorney Advertising weighed in on the use of “Super...

Key Takeaways:

• The number of lawyer awards and directories has exploded in recent years and, in a remote/virtual environment, clients are using them as external validators.
• Some programs are much more credible than others.
• Firm leaders and marketing chiefs should decide which are worth pursuing and communicate that as firm policy.

While, for most of the world, “awards season” is associated with Oscar-watching parties and celebrities on red...

We have some great news to share, and some amazing clients to thank. 

The National Law Journal has named Page 2 "Best in the Midwest" for Law Firm PR!

We love the Midwest legal market and feel so lucky to provide marketing, public relations and media strategy services to some of the most progressive, dynamic law firms in the country. This year, as always, some of the fastest growing firms in the Am Law 200 are based in the Midwest. Being