Insights

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...

Our very own Deb Pickett has been recognized among the Top Women in Marketing by PR Daily, an annual award spotlighting "dynamic do-ers, leaders, visionaries, rising stars" and others across marketing specialties and industries. Honorees will be celebrated October 26 at a luncheon in New York City. Congratulations, Deb!...

Law school students often hear the same career advice: Go a to a top law school, get a clerkship, and land a job with a big law firm, says legal tech influencer Alex Su. Yet Su believes a successful career in law is more about choosing “a place that’s aligned with your superpowers.” He emphasizes the importance of finding your niche, whether it’s a specialized practice area or a specific industry. Once lawyers...

Even if you’re not familiar with the term “digital debt,” it likely affects how you work. It refers to the seemingly endless stream of digital communications — emails, video meetings, Slack threads, LinkedIn messages — that eat up our workdays. Being in digital debt is what happens to information professionals, including lawyers and marketers, when we’re too drained from coordinating and responding to communications to think or create. You know — do actual work! As a recent...

Only about 25% of all golfers are women. This statistic may not sound concerning, but it points to a problem for women leaders and lawyers. Playing golf has long been a strong networking tool in the business world, and women who don’t play may be missing out on the opportunities created on the course. The Wall Street Journal recently examined this gap and considered how opting out of golf may negatively...