How to Craft More Effective Client Alerts

September 25, 2023
Kelly McNees

Client alerts: Effective business development tool, or time-consuming project that delivers minimal value? As with most communication efforts, it depends — in this case, on how well you understand the purpose of alerts and what your audience needs and wants from them, and then how well your process produces alerts that meet those objectives. Based on some actual client alerts we’ve seen out in the wild lately, whoa nelly, is it time for a

Vault Returns!

September 18, 2023
Kelly McNees

For those lamenting the loss of Vault, we have good news: It’s back! The beloved — or, more accurately, grudgingly tolerated and beloved — law firm rankings have returned after a two-year hiatus. This week we’re looking at why Vault is so popular, and sharing how lawyers and law students use it to assess whether your firm is a fit. As a refresher, Vault vanished in 2021 (technically, it

Hispanic Heritage Month: What’s in a Name?

September 11, 2023

Do you know why Hispanic Heritage Month starts in the middle of the month on Sept. 15? It’s when Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica celebrate their national independence days. The date is also close to independence anniversaries for Mexico, Chile and Belize. The timing offers a hint as to why Hispanic Heritage Month’s name is controversial — the term “Hispanic” has a complicated history, and opinions...

Is It Time for a DEI Comms Refresher?

September 5, 2023

The U.S. Supreme Court’s June 29 decision in Students for Fair Admissions, Inc. v. President and Fellows of Harvard College has without question changed the game for the use of affirmative action in college admissions. But what, if anything, does the decision mean for employers, such as law firms, who rely on diversity programs to recruit and retain employees from underrepresented groups? As many labor and employment lawyers

Does Your Firm Have a Reputation Management Strategy?

August 28, 2023

To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...