Insights

Communicating clearly and concisely is especially important for law firm marketers trying to engage incredibly busy people. Getting the attention of lawyers, clients and our own colleagues — people managing multiple deadlines and putting out last-minute fires — requires cutting through the noise to connect. Applying the military acronym BLUF — “bottom line up...

Business Insider recently highlighted a trend we’ve all noticed over the past few years: LinkedIn users are going way beyond the professional posts of yore, now announcing their divorces, sharing their health struggles, posting pictures of their kids, and generally getting a lot more personal than you might expect.

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In honor of World Mental Health Day, October 10, we are revisiting the American Lawyer’s 2023 Survey of Mental Health in the Legal Profession, first published back in May. At Page 2, we are fortunate to serve clients across the...

Like it or not, we’re in a title-centric profession. And it can be confusing — especially when you’re new to the legal industry — to distinguish among the many possible titles for in-house lawyer positions.

For legal marketers and business development professionals who regularly reach out to in-house departments, it can be tough to know the difference between Senior Counsel, Managing Counsel, and Chief Legal Counsel, to name just a few....

Client alerts: Effective business development tool, or time-consuming project that delivers minimal value? As with most communication efforts, it depends — in this case, on how well you understand the purpose of alerts and what your audience needs and wants from them, and then how well your process produces alerts that meet those objectives. Based on some actual client alerts we’ve seen out in the wild lately, whoa nelly, is it time for a