Insights

If you're seeking more media coverage for your firm, consider a low-hanging fruit most law firm leaders don’t typically think of as marketing: the humble amicus brief.

Law firms assign them to young associates all the time as a method for building young lawyers’ skills and helping them develop an understanding of the stakeholders in cases that matter to the firm’s clients. In fact, amicus brief are so prevalent—mostly at the merits stage, after a case already has been set for...

If one of your resolutions for 2019 is to make your firm known as the leader in a particular practice niche, building a microsite may be the best way to comprehensively communicate your group’s expertise and service offerings to the marketplace.

A microsite is a hyper-targeted website designed to function separately from your firm’s main website and is dedicated to one specific practice area, legal subject matter, initiative, or type of service. By focusing on the specific needs...

The National Association for Law Placement recently published its 2018 Report on Diversity in U.S. Law Firms, with some promising results. The number of women in law firms has steadily increased for three years in a row and, overall, women and minorities managed to make small gains as partners. However, black representation among associates dropped in 2018.

Although the representation of women, minorities, and minority women...

Leaders of mid-size firms have good reason to be rattled by this recent piece on the surge in women-owned law firms. Women and minority lawyers who leave their firms before or after making partner are founding firms of...

A recent Major, Lindsey & Africa partner compensation survey underscores what many women partners reported in a separate questionnaire based on their own experiences: the pay...