Insights

The National Law Journal’s annual Best of the Midwest survey is live and collecting votes for the best vendors serving the Midwest Legal Industry. This leaves us in a real quandary.

On the one hand we are Midwestern, which means we are constitutionally incapable of boasting about the game-changing law firm communications, trial publicity and media...

Attorney at Work recently published its Fourth Annual Social Media Marketing Survey Report. The bottom line from this report is that legal professionals are spending time on building their businesses online, and it is working. The usage of social media is up like crazy, with 93 percent of legal professional respondents using social media. Just four years ago, only 60 percent of attorneys considered...

A recent Law 360 Expert Analysis piece, "Diversity's Next Step: Developing Minority Partners," makes an incisive case for what law leaders must do to stem attrition of minority lawyers and ensure that they have opportunities to build their business and become...

If you're seeking more media coverage for your firm, consider a low-hanging fruit most law firm leaders don’t typically think of as marketing: the humble amicus brief.

Law firms assign them to young associates all the time as a method for building young lawyers’ skills and helping them develop an understanding of the stakeholders in cases that matter to the firm’s clients. In fact, amicus brief are so prevalent—mostly at the merits stage, after a case already has been set for...

If one of your resolutions for 2019 is to make your firm known as the leader in a particular practice niche, building a microsite may be the best way to comprehensively communicate your group’s expertise and service offerings to the marketplace.

A microsite is a hyper-targeted website designed to function separately from your firm’s main website and is dedicated to one specific practice area, legal subject matter, initiative, or type of service. By focusing on the specific needs...