The Photos on Your Law Firm Website Don’t Have to Look Like Law Firm Website Photos

February 7, 2017

Where are visitors to your law firm website spending their time? Not on that carefully crafted value proposition statement you put on the homepage.  And not on that “About our Practice” page that you and your partners fought over for a couple weeks solid. Nope.  They’re looking at your bio.  And, more specifically, at the picture on your bio page.  You know the one?  Where you tried for a smile that said “nice” but in a “zealous advocate” kind of way?  Where the...

Using Thought Leadership to Build Your Personal Brand

January 26, 2017

Attorneys have lots of questions about “thought leadership” - a buzzword making the rounds in legal marketing circles.  Fortunately, we have lots of answers.

Q: We hear the term “thought leadership” being used in conversations about marketing and business development. What does it really mean?

A: Essentially, it means being smart – and letting people know how smart you are.  But it’s “smart” in a very specific way.  When I...

Coaching Attorneys on ‘Having It All’

October 6, 2016

There is much to be said for the virtue of having it all, but not all of it at once.

For many attorneys transitioning into the middle years of their careers, moving from being associates to becoming partners, there is a sense that professional responsibilities explode – having to keep up billable hours, delivering work, while also spending time developing client relationships that lead to more work – at the exact same time that personal responsibilities do as well.  Balancing...