How to Craft More Effective Client Alerts
Client alerts: Effective business development tool, or time-consuming project that delivers minimal value?
As with most communication efforts, it depends — in this case, on how well you understand the purpose of alerts and what your audience needs and wants from them, and then how well your process produces alerts that meet those objectives. Based on some actual client alerts we’ve seen out in the wild lately, whoa nelly, is it time for a