Insights

“I feel like we had a lot of conversations, and moms were very honest about how stressed we are and how burned out we are, and nothing has changed from a policy level, from a public health standpoint.”

This quote comes from a working mother featured in a recent NBC News article about the role of...

At Page 2 we like to keep an eye on changes to rules  from the ABA or state bar associations that could impact the way in-house marketers promote a firm’s practice groups or attorneys. Here are two notable recommendations from the past few weeks:

How to talk about awards and accolades

- The Supreme Court of New Jersey Committee on Attorney Advertising weighed in on the use of “Super...

Last week the American Lawyer took note of a market trend we know very well: Midwest law firms are knocking it out of the park.

Midwesterners in the legal industry are accustomed to the east and west coasts getting all the media attention. In fact, we often take pride in flying under the radar. But the super high demand, growing realization, and large increases in billing rates — not to mention soaring revenue — at Midwest firms is now impossible to ignore.

Amid an intense talent war in the legal industry, law firm leaders are continually looking for better ways to attract and retain top lawyers. Modern law firm leaders recognize the value of an inclusive culture, particularly when it comes to diverse talent.

When firm leaders...

A big part of our job is helping lawyers prepare to speak to legal media reporters about important trends in the industry. Sometimes those stories involve sensitive information that the reporters want and lawyers don’t want to give, or that lawyers are willing to speak cautiously about as long as their name isn’t printed in the story. The “rules of attribution” — the code journalists follow to tell readers where information in a news story comes from — allows sources to protect...