Category: Best Practices
A Round-Up of Our Best LinkedIn Tips
Of all the social media platforms available today, LinkedIn is the place where most law firms and attorneys looking to grow their business should invest their time. If you view LinkedIn as an enormous time suck with not much payoff, you probably aren’t using best practices for efficient engagement there. Fear not! To help you make the most of this crucial tool for business development, we’ve pulled together a roundup of LinkedIn tips and tricks, all in one...
Secondments as a BD Strategy?
While the pandemic caused many businesses to flounder or tank, Clorox unsurprisingly saw a 500% increase in business last summer as sales of its cleaning products surged. Concerned consumers were sterilizing everything from light switches to potato chip bags. This unexpected boom in business forced the company to expand in more ways than one. To adapt to the growth, Clorox’s legal department relied more than it ever had before on a secondment program, bringing...
We’ve noticed something funny about the legal media’s coverage of law firm return-to-office plans: Very few of the articles mention school reopening or child care. (
Why We Can’t Seem to Shake Jargon
Almost everyone claims to hate jargon, but it’s a perennial feature of most industries. Law firms are notorious for using their own special brand of jargon — legalese. As confusing and off-putting as jargon can be, it persists. Researchers Zachariah Brown, Eric Anicich and Adam Galinsky, who published their work in a recent




