Insights

Firms have gotten more savvy in the ways they communicate about gender and racial diversity, but we see far fewer law firm leaders speaking out specifically on the topic of full inclusion of lawyers with disabilities. That may be in part because they perceive this cohort to be very small (read on, however, to see statistics to the contrary). But law firm leaders who are non-disabled also may not feel prepared to speak knowledgeably on the topic of how firms and...

Firm and partner retreats have been used for years to create strategic plans, improve teamwork, and boost morale. When COVID entered the picture, plans were adjusted and many retreats ended up being held online. Virtual retreats have improved a great deal over the past year and can serve as worthy substitutes, but many law firm leaders and some (though not all) attorneys are nostalgic for events held pre-pandemic style.

For consumer-facing law firms, getting a bad review on Yelp or Avvo from an angry client can be an upsetting experience. No one wants to leave a client unhappy, and firms are right to worry that the public display of dissatisfaction may damage their reputations and turn off potential clients. According to BrightLocal’s consumer review survey, in 2020, 87% of consumers read reviews before choosing a local...

As the mass COVID-19 vaccination effort continues to roll out across the country, reporters in legal and mainstream media are looking for expert sources who can shed light on the many legal issues raised by this unprecedented initiative. This creates a great opportunity for attorneys to provide analysis and be featured in the news coverage. But in order to make the best use of these placements, law firm marketers will need to do some legwork to prepare and pitch their attorneys’...

As 2021 promises to bring an even more challenging media landscape for legal marketing leaders to work with, now might be a good time for your team to familiarize itself with Gini Dietrich’s innovative PESO Model for integrated marketing and PR.

In legal PR and media relations, times have changed — there’s no getting around it. The number of reporters and news outlets