Insights

For years, many law firms have featured a statement on their website pledging commitment to diversity, equity and inclusion. And the intensifying racial justice movement last summer seems to have prompted the remaining holdouts to abandon illusions of neutrality and post some version a statement like this: “Our firm is committed to recruiting, developing, retaining and promoting lawyers from diverse backgrounds.”

DEI statements have always been an important tool for building...

Many law firms responded to racial justice demonstrations this past summer with public support and a renewed commitment to improving diversity and inclusion in their workplaces. Some signaled this support by placing “Black Lives Matter” banners or updated racial justice statements on their home page. While these are welcome steps toward greater inclusion, law firms may inadvertently have undermined their message of inclusivity by placing it on a website that people with some kinds of...

Eight months ago I doubt any of us were considering what we might do if the traditional office holiday party had to be taken online. Well, thanks to the (still) ongoing pandemic, here we are. I’m sure that many of us are burnt out on Zoom calls by now — So. Many. Webinars. — but believe it or not, it is possible to throw a fun holiday party from the comfort of your own home that

All press releases should be written and sent out as efficiently as possible, of course, but every now and then a high-stakes story requires law firm marketers to push out a release at warp speed. How can you make sure the stressful yet exhilarating process of breaking news goes smoothly for your firm?

Plan ahead. Don’t wait until you are facing an urgent deadline to create an internal firm approval process for extraordinary stories. While a typical press release...

As the financial fallout from the COVID-19 pandemic continues to shrink media outlets, fewer reporters are covering the legal industry, and marketing and PR professional may worry that it’s tougher than ever to pitch the stories that matter to their law firms.

One strategy for standing out from the deluge of pitches is to move away from the same old stories about high-profile...