Run Your Social Accounts Like a Pro

Are you sold on the benefits of creating engaging social media accounts to help you connect with colleagues and clients, but you aren’t sure exactly what to post and when? Our social media expert Taryn Butler has created a detailed guide to LinkedIn and Twitter for our clients. Here’s a sneak peek:

LinkedIn

The tone on LinkedIn is buttoned up and professional.

• It’s important to have both an active...

As more states across the country legalize the sale of adult-use cannabis, many chief marketing officers at midsize and large law firms are debating how to market their attorneys who work with clients in the cannabis industry.

While cautious CMOs and managing partners may be inclined to keep that work under wraps and out of public view,...

Most midsize and large firms with dedicated marketing staff embrace analytics to understand how prospective clients and recruits use the firm’s website. But that information doesn’t always filter through the rest of the firm. As a result, many attorneys do not understand how much information is already available to them, and how they might use it to shape their business development practices.

Google Analytics provides tools that can track and report on a website’s traffic and...

“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.”

Sounds simple enough, doesn't it? Don’t lie in your advertising and you won’t get into trouble. In practice, however, making sure you stay on the right side of this rule is a little more complicated. As firms look ahead to their marketing plans for 2020, this is an ideal time to review the ABA’s guidelines for advertising. At Page 2, we advise our clients to apply these...

While the legal profession has always prized the written word, firms need to think beyond articles and white papers when it comes to marketing their services. Buyers of legal services, whether they are everyday consumers or sophisticated in-house attorneys, are drowning in a sea of content they don’t have enough time to digest. Scrolling through a well-written thought leadership article is still a great way for a prospective client to learn about an attorney’s subject-matter expertise....