Insights

What it is and how you can use it to develop your business.

In October, Page 2 was fortunate to attend the Legal Marketing Association Northeast Chapter’s annual conference in Boston and hear a fabulous keynote address by Jonah Berger, a marketing professor at the Wharton School of Business and author of a bestselling book called Contagious: Why Things Catch On.

In his talk, Jonah told a story about a speakeasy in the East...

Consider broadening your definition of this dreaded word.

Successful attorneys often tell us they never market their practice because they don’t have to: work is coming in and they are doing just fine. Why should they have to be out networking, sponsoring golf outings, and handing out business cards?

We agree that unless you derive great joy from these activities (does anyone?), you should not feel the pressure to do them. Schmoozing is just one kind of marketing, and it...

Disruption provides opportunities for firms that are committed to change.

As the #MeToo stories have increased over the past year or more, law firms are grappling with how to prepare for the crises they may face at some point. This means shoring up their process for filing complaints and conducting investigations. Bloomberg Law notes that a mixture of wide-ranging power dynamics...

It’s time to take another look at these categories.

We’ve noticed lately that many of the clients we serve in the legal field have a fuzzy idea about the difference between PR and marketing. Maybe that’s because these two disciplines collaborate on many projects and, in some firms, report to a single director, or because digital media has so radically changed the landscape of all kinds of communications over the last decade that it has muddied the waters. Whatever the reason,...

Throwing a bunch of things against the wall to see what sticks—if that’s your law firm’s experience of PR, you’re not working with a PR firm that specializes in the legal field and has a deep understanding of strategic communications.

So give us a call and we can change that. We will have a treasure trove of ideas for how you can position your attorneys to be thought leaders, trumpet your successes on important cases, and build your reputation as the top choice...