“Nudge: The Final Edition”
By Richard Thaler and Cass Sunstein First published in 2009, “Nudge: Improving Decisions About Health, Wealth, and Happiness” introduced a concept that seemed like a radical departure from conventional wisdom: Even the smartest, most informed person is susceptible to influence, and there is no such thing as true “freedom of choice.” Someone — the government, corporations, social networks — always has a finger on the scale. For individuals, the best way to ensure...