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As 2021 promises to bring an even more challenging media landscape for legal marketing leaders to work with, now might be a good time for your team to familiarize itself with Gini Dietrich’s innovative PESO Model for integrated marketing and PR.
In legal PR and media relations, times have changed — there’s no getting around it. The number of reporters and news outlets
For years, many law firms have featured a statement on their website pledging commitment to diversity, equity and inclusion. And the intensifying racial justice movement last summer seems to have prompted the remaining holdouts to abandon illusions of neutrality and post some version a statement like this: “Our firm is committed to recruiting, developing, retaining and promoting lawyers from diverse backgrounds.”
DEI statements have always been an important tool for building...
Many law firms responded to racial justice demonstrations this past summer with public support and a renewed commitment to improving diversity and inclusion in their workplaces. Some signaled this support by placing “Black Lives Matter” banners or updated racial justice statements on their home page. While these are welcome steps toward greater inclusion, law firms may inadvertently have undermined their message of inclusivity by placing it on a website that people with some kinds of...
Eight months ago I doubt any of us were considering what we might do if the traditional office holiday party had to be taken online. Well, thanks to the (still) ongoing pandemic, here we are. I’m sure that many of us are burnt out on Zoom calls by now — So. Many. Webinars. — but believe it or not, it is possible to throw a fun holiday party from the comfort of your own home that
All press releases should be written and sent out as efficiently as possible, of course, but every now and then a high-stakes story requires law firm marketers to push out a release at warp speed. How can you make sure the stressful yet exhilarating process of breaking news goes smoothly for your firm?
Plan ahead. Don’t wait until you are facing an urgent deadline to create an internal firm approval process for extraordinary stories. While a typical press release...