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Attorneys can demonstrate “thought leadership” in many forms and forums, from interviews to panel discussions to well-crafted posts on social media. When they share insights informed by their experience and understanding of clients’ business challenges, attorneys can build their profile as a leading voice in their industry or practice.
The gold standard for thought leadership is securing an opportunity to publish a bylined article in a prominent and respected industry journal....
Demonstrating thought leadership in your area of expertise is one of the best ways to grow and promote your practice. Many times, when we think of someone showing thought leadership, we might think of a senior professor or high-profile consultant or CEO writing a lengthy article for a law review or the Harvard Business Journal. But thought leadership can come from people at many different phases of their careers and can manifest itself in many ways beyond academic articles. Thought...
Pivot should be at the center square of your COVID cliché bingo card. The prevailing wisdom is that the businesses likely to survive and thrive in the disruption that is the new normal are those with the agility to move to a Plan B. (Bingo!) And while, yes, it is extremely awesome that craft distilleries are making hand sanitizer instead of whiskey right now, it’s less than clear what...
Gone (for now) are the days of meetings, conferences and networking events that we used to rely on for typical business development. Instead, social media tools like LinkedIn are more important than ever for keeping your name top of mind for the key stakeholders you want to reach. Crafting a complete LinkedIn profile will take some time and effort, but if marketing yourself is a priority, then this is an essential step in your personal business development plan. Fortunately, Page 2 can...
As professionals across industries have adjusted to communicating with clients and teams remotely, most of the “best-practices” articles have focused on how not to embarrass yourself on video calls. While all of us (especially that lawyer in Florida) can stand to brush up our video-conferencing skills, attorneys who must continue litigating ongoing cases face another,...