Insights

As 2021 promises to bring an even more challenging media landscape for legal marketing leaders to work with, now might be a good time for your team to familiarize itself with Gini Dietrich’s innovative PESO Model for integrated marketing and PR.

In legal PR and media relations, times have changed — there’s no getting around it. The number of reporters and news outlets

As the financial fallout from the COVID-19 pandemic continues to shrink media outlets, fewer reporters are covering the legal industry, and marketing and PR professional may worry that it’s tougher than ever to pitch the stories that matter to their law firms.

One strategy for standing out from the deluge of pitches is to move away from the same old stories about high-profile...

Even as the global pandemic continues to present law firms and their business clients with new challenges and questions, the essential work of traditional areas of practice goes on.

Intellectual property portfolios must still be managed and protected, employee handbooks must still be updated to include guidance around the latest Supreme Court decisions (such as the

Even as some law firms are beginning to return to the office for important meetings and court proceedings that must be conducted in person, many attorneys and the corporate clients they serve are continuing to work remotely. Certainly we are many months away from a time where it would feel appropriate to invite a client or prospect to lunch.

Attorneys who have always conducted most of their networking through social activities may be feeling a bit lost as to how to stay connected to...

Yesterday’s release of data on the AmLaw “second hundred,” the firms ranked from 101 to 200 on American Lawyer magazine’s list of the country’s largest law firms, was something like the opening of a time capsule. The 2019 results measured for the list aren’t terribly old, but they are jarringly out of context in the present moment. Still, there was plenty to learn...