How Do You Choose a Channel for Your Content?

Law firm marketers have many channels to choose from when deciding where to post content promoting their firm and its individual lawyers. But with so many options available, it can be difficult to decide how to push these messages out.

Often, firms think about where they want to post instead of figuring out where their target audience hangs out. "We want to be on Instagram," they might say. Well . . . why? Are the firm’s clients...

Earlier this spring, BTI Consulting reported that “82% of top legal decision makers say they know virtually nothing about their law firms’ DEI...

Almost everyone claims to hate jargon, but it’s a perennial feature of most industries. Law firms are notorious for using their own special brand of jargon — legalese. As confusing and off-putting as jargon can be, it persists. Researchers Zachariah Brown, Eric Anicich and Adam Galinsky, who published their work in a recent 

Firms have gotten more savvy in the ways they communicate about gender and racial diversity, but we see far fewer law firm leaders speaking out specifically on the topic of full inclusion of lawyers with disabilities. That may be in part because they perceive this cohort to be very small (read on, however, to see statistics to the contrary). But law firm leaders who are non-disabled also may not feel prepared to speak knowledgeably on the topic of how firms and...

All press releases should be written and sent out as efficiently as possible, of course, but every now and then a high-stakes story requires law firm marketers to push out a release at warp speed. How can you make sure the stressful yet exhilarating process of breaking news goes smoothly for your firm?

Plan ahead. Don’t wait until you are facing an urgent deadline to create an internal firm approval process for extraordinary stories. While a typical press release...