Insights

Demonstrating thought leadership in your area of expertise is one of the best ways to grow and promote your practice. Many times, when we think of someone showing thought leadership, we might think of a senior professor or high-profile consultant or CEO writing a lengthy article for a law review or the Harvard Business Journal. But thought leadership can come from people at many different phases of their careers and can manifest itself in many ways beyond academic articles. Thought...

Communications professionals and firm leaders are thinking carefully about how to continue their outreach to clients and prospects during this uncertain time. Our clients report feeling an intuitive human need to acknowledge the new reality, but they also want to carry on with business as usual to reassure their employees and clients. No one has yet devised a perfect formula for balancing those competing impulses, but we were inspired by a

Marketing and public relations specialists know that uncertainty is a big part of our work. We rely as much as we can on data to decide how to deploy our resources in ways that will make the biggest difference, but there’s often some amount of guesswork and unpredictability involved.

But do you know what is completely predictable? The importance of effective attorney bios. According to Greentarget’s State of Digital Survey, 90% of in-house counsel rely on attorney bios when...

While the legal profession has always prized the written word, firms need to think beyond articles and white papers when it comes to marketing their services. Buyers of legal services, whether they are everyday consumers or sophisticated in-house attorneys, are drowning in a sea of content they don’t have enough time to digest. Scrolling through a well-written thought leadership article is still a great way for a prospective client to learn about an attorney’s subject-matter expertise....

Now that technology has made producing and distributing podcasts cheap and easy, it must be said that we are truly living in the golden age of audio content. No matter what you’re into, there’s a podcast produced by fellow enthusiasts looking to share ideas and create community.

Podcasts are an especially great fit for the legal field. How should they factor into your PR plans?

• Lawyers should listen to podcasts because they provide a model for how to talk...