Author: page2comm

Using Strategic Consultants More Strategically

October 1, 2022
page2comm

Recent media exposés have examined the role of elite management consulting firms, most notably McKinsey & Co., in promoting ethically dubious, if extremely profitable, corporate behavior. From privatizing public assets to marketing addictive products, the bottom-line-driven strategies for which the high-end consulting industry has long been known are now being viewed through the wider lens of corporate citizenship and ESG commitments. With this in mind, many C-suite leaders are...

“Nudge: The Final Edition”

October 1, 2022
page2comm

By Richard Thaler and Cass Sunstein First published in 2009, “Nudge: Improving Decisions About Health, Wealth, and Happiness” introduced a concept that seemed like a radical departure from conventional wisdom: Even the smartest, most informed person is susceptible to influence, and there is no such thing as true “freedom of choice.” Someone — the government, corporations, social networks — always has a finger on the scale. For individuals, the best way to ensure...

How Lawyers Use Tech to Be More Productive

September 26, 2022
page2comm

Technology is crucial to lawyers’ ability to drive value for their firm. Lawyers who make the most of technological tools, apps and software are more productive, and more efficient firms are better poised for business growth and success. 

Of course, one size doesn’t fit all with legal tech. To improve productivity, firms need to choose software tools that best serve their practice areas and clients.

Benchmarking your...

“I require all my outside counsel to have a diverse team.”

September 19, 2022
page2comm

National Hispanic Heritage Month — celebrated each year from September 15 to October 15 — honors the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. As law firms post messages of support for Hispanic and Latinx communities this month, it’s important for them to reflect on whether their own internal structures are aligned with their external message of...

Overcoming Attorney Apathy

September 12, 2022
page2comm

Law firm marketers know that the most promising marketing plan in the world is not worth much without attorney buy-in and cooperation. And securing those crucial factors hinges on developing trust.

LMA recently hosted a terrific conversation on this topic on an episode of its podcast Shared Interest Group (SIG) Share-Out. This series features best practices, education and more on the hottest topics in legal marketing. “

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