Insights

This year for LGBTQ+ Pride Month, consider supporting one of several scholarships offered by the LAGBAC Foundation, an arm of the Lesbian and Gay Bar Association of Chicago that provides education to both the public and legal professionals about legal issues affecting lesbian, gay, bisexual, transgender, intersex and questioning persons. These scholarships fund summer and semester internships with community and advocacy organizations, public...

Keeping employees engaged and boosting morale was a challenge for law firms and legal organizations during the pandemic. But not for Northern District of Illinois Chief Judge Rebecca Pallmeyer, who oversees Chicago and Rockford federal court workers. The chief judge was less than a year into her role when the pandemic hit. She started sending daily emails to staff about workplace infections in the courthouse. Initially, Judge Pallmeyer’s goal was to keep staff informed about what was...

As you’ve heard us say many times, LinkedIn has become a crucial platform for building your network and sharing expertise that can help clients and prospects understand the value you can deliver. Here's a quick reminder on a key best practice for this tool:

A National Law Review piece from last year explored in more...

“Low-hanging fruit.” “New normal.” “Win-win.” If you winced reading these phrases, beware of Forbes’ list of the top 10 most annoying corporate jargon phrases.

While lawyers may have a reputation for using legal jargon, marketers are often accused of relying on business buzzwords or...

We all know the adage: “You can’t manage what you don’t measure.” Metrics are key to evaluating whether marketing efforts are achieving your firm’s goals.

Here are three law firm marketing metrics that may surprise you, and could shape how you reach prospective clients:

1. 43% of law firms don’t have an annual marketing budget. This finding is from the American Bar Association’s 2022...