The New Guidelines for Lawyers With Lives Online

In the early days of social media, most lawyers wouldn’t have dreamed of posting under their real names, especially about anything remotely related to their work for law firms. Whatever online life was — and law firms weren’t interested in finding out — it was considered both frivolous and risky. Attorneys who took their careers seriously were expected to conceal any online activity, and could be and were censured, formally or informally, when their...

Perhaps because they often work hand-in-hand, “public relations” and “marketing” are often used synonymously. In some firms, they even report to a single director, and digital media has muddied the waters by radically changing the landscape for all communications. But while these two communications tracks sometimes overlap, they do represent distinct sets of activities and play distinct roles in the process of promoting a law firm. Here are the...

You would never enter the courtroom without a trial strategy. Promoting your firm and its attorneys requires the same level of planning and preparation, but firm leaders often fail to empower PR professionals with the resources and decision-making power necessary to raise the firm’s visibility and push out strategically valuable messaging. Here are five mistakes that can tie PR professionals’ hands and scuttle their efforts:

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Your Firm Needs Trusted Administrative Staff Now More Than Ever. Here’s How to Value Them as Human Beings and as a Critical Resource

As the delta variant wreaks havoc with the much-anticipated return to “normal” office life, the Upstairs/Downstairs divide between attorneys and non-attorney staff has never been more pronounced. A

As law firm leaders feel more pressure than ever before to speak out on social issues, marketing directors and CMOs are rightly spending time