Insights

Perhaps because they often work hand-in-hand, “public relations” and “marketing” are often used synonymously. In some firms, they even report to a single director, and digital media has muddied the waters by radically changing the landscape for all communications. But while these two communications tracks sometimes overlap, they do represent distinct sets of activities and play distinct roles in the process of promoting a law firm. Here are the...

You would never enter the courtroom without a trial strategy. Promoting your firm and its attorneys requires the same level of planning and preparation, but firm leaders often fail to empower PR professionals with the resources and decision-making power necessary to raise the firm’s visibility and push out strategically valuable messaging. Here are five mistakes that can tie PR professionals’ hands and scuttle their efforts:

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As law firm leaders feel more pressure than ever before to speak out on social issues, marketing directors and CMOs are rightly spending time 

Earlier this spring, BTI Consulting reported that “82% of top legal decision makers say they know virtually nothing about their law firms’ DEI...

As many of our colleagues and friends know all too well, the pandemic created a caregiving crisis that is still unresolved for countless families. Three million women left the...