Insights

In a time when conferences, networking events and in-person pitches are out of the question, a law firm’s online presence — now the only channel for reaching its target market — is more important than ever. Wise firms invest in high-quality web design and marketing to create polished websites and social media accounts. But there is one pesky aspect of a firm’s life online that it cannot control: reviews. And one negative screed can haunt a law firm leader’s dreams. While it is...

Communications professionals and firm leaders are thinking carefully about how to continue their outreach to clients and prospects during this uncertain time. Our clients report feeling an intuitive human need to acknowledge the new reality, but they also want to carry on with business as usual to reassure their employees and clients. No one has yet devised a perfect formula for balancing those competing impulses, but we were inspired by a

As professionals across all industries head into week three of working in isolation (many of them while simultaneously caring for family members without the help of school, child care and other community support), they are battling twin challenges:

Fatigue: The first week we were fueled by pure adrenaline. The second, by incredulity that the whole thing was still going on. But now, like Phil Connors, Bill Murray’s character in the movie Groundhog Day,...

We always suspected that we worked with some of the smartest, most resourceful attorneys around. But as the extraordinary events of last week unfolded across the business community, our clients confirmed our hunch — and then some! Here are a few highlights of the subject-matter expertise and counsel our attorney clients shared in the media to assist the industries they serve: • Andrew Cripe, Chair of the Employment Advice group...

Marketing and public relations specialists know that uncertainty is a big part of our work. We rely as much as we can on data to decide how to deploy our resources in ways that will make the biggest difference, but there’s often some amount of guesswork and unpredictability involved.

But do you know what is completely predictable? The importance of effective attorney bios. According to Greentarget’s State of Digital Survey, 90% of in-house counsel rely on attorney bios when...