What BD Efforts Are Actually Working?

Growing a business during a global pandemic is no small feat. Business development has been particularly challenging for law firms because, maybe more than any other industry, firms have continued to rely on in-person connections and networking to build new business. But while the pandemic made in-person networking impossible, some law firms have thrived. What separated these high-growth firms from their no-growth competitors? As

Jeanne Hammerstrom is the Chief Marketing Officer of Benesch and has firm-wide responsibility for business development, client service and marketing communications. Jeanne is a frequent speaker and writer for the legal marketing industry.

When you consider the benefits of collecting and acting on feedback from your clients — the ability to preserve valuable relationships, spot potential problems and address...

As readers of the Page 2 blog know all too well, we want to see attorneys invest time in their LinkedIn presence. It’s a cost-effective way to network, establish credibility, and boost your visibility with...

In the recent 

While the pandemic caused many businesses to flounder or tank, Clorox unsurprisingly saw a 500% increase in business last summer as sales of its cleaning products surged. Concerned consumers were sterilizing everything from light switches to potato chip bags. This unexpected boom in business forced the company to expand in more ways than one. To adapt to the growth, Clorox’s legal department relied more than it ever had before on a secondment program, bringing...