Insights

If boosting engagement with your firm’s LinkedIn content is on your to-do list, you’re in a luck. We have the scoop on changes LinkedIn has made to its algorithm in recent months that give users more opportunities to reach targeted audiences. Here are some key changes that can help you get the most from the platform and bolster your firm’s overall content...

Keeping up with new terminology is important in our industry. We consider the Associated Press Stylebook’s new terms and the AP’s evolving approach to existing entries as more than updated writing and editing rules. The changes reflect shifting societal and cultural norms. As the chief editor of Black’s Law Dictionary — also newly updated with its 12^th edition — emphasized in a podcast...

The “O” in the PESO model (the four types of media representing the full interconnected landscape of channels for distributing your firm’s messages) stands for “owned,” the content your firm creates and distributes itself. Building an effective media plan has to begin with creating great owned content because without it you cannot activate the three other media types (paid, social and earned).

...

Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a respectful way. Following these tips from the ADA National Network can help your firm foster a culture of inclusivity — internally and externally.

1. When writing about...