Category: Firm Culture

Ask an Associate: Why Did You Become a Lawyer?

October 17, 2022
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Why did you become a lawyer? It’s a straightforward question that can be a simple — but effective — tool in law firms’ war for talent.

That’s because lawyers’ answers to the question of what motivates them may provide insights into how firms can retain them. Not all young lawyers are motivated by the same things, despite the generalizations we all sometimes make...

The Business Case for Empathy and Employee Wellness

October 11, 2022
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Is law firm empathy for employees “sustainable”? (What a weird question!) Most firms implemented cultural changes to adapt during the pandemic, and Law.com recently explored whether they will endure if there’s an economic downturn.

During the pandemic, firms pivoted to remote working and flexible schedules, and prioritized employees’ mental health. Many firms also invested in DEI...

Overcoming Attorney Apathy

September 12, 2022
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Law firm marketers know that the most promising marketing plan in the world is not worth much without attorney buy-in and cooperation. And securing those crucial factors hinges on developing trust.

LMA recently hosted a terrific conversation on this topic on an episode of its podcast Shared Interest Group (SIG) Share-Out. This series features best practices, education and more on the hottest topics in legal marketing. “

Highlights (Lowlights?) of the ‘Glass Ceiling Report’

August 29, 2022
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DEI

You may have seen that Law 360 released its Glass Ceiling Report last week, the yearly survey tracking the status of gender equity in the legal profession. The biggest piece of news in the report is that there isn’t much news at all. Despite the fact that more than half of law students are women, a far smaller share hold leadership positions in law firms and the numbers haven’t budged much over the...