Category: Media Relations

Business Development in the Time of COVID-19

March 31, 2020
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As professionals across all industries head into week three of working in isolation (many of them while simultaneously caring for family members without the help of school, child care and other community support), they are battling twin challenges:

Fatigue: The first week we were fueled by pure adrenaline. The second, by incredulity that the whole thing was still going on. But now, like Phil Connors, Bill Murray’s character in the movie Groundhog Day,...

Media Relations Runs on Trust

March 25, 2020
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We always suspected that we worked with some of the smartest, most resourceful attorneys around. But as the extraordinary events of last week unfolded across the business community, our clients confirmed our hunch — and then some! Here are a few highlights of the subject-matter expertise and counsel our attorney clients shared in the media to assist the industries they serve: • Andrew Cripe, Chair of the Employment Advice group...

Why the Most Powerful Forces in Legal Media Might Be Right Down the Street

January 27, 2020
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When you specialize in helping law firms with media relations, you quickly learn that while every attorney would kill to be the subject of a feature in the Wall Street Journal, a media win like that is a once-in-a-career unicorn. If it happens, you thank your lucky stars, but you can’t build a publicity plan around it.

In every local market, however, there is an influential outlet law firms care a lot about and may also...

Calling All Legal Reporters: Page 2 Can Help You Diversify Your Sources

January 6, 2020
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If you think about the lack of diversity in Big Law as a feedback loop — the partnership class consists mainly of white men, who recruit and mentor and promote other white men, who in turn do the same — then it’s possible to bring change by interrupting the loop. And that can happen in multiple ways. One important interruption that can change perception (which can impact decision-making) is to change the stories we tell and hear about the legal industry, and in particular to change...

Keeping up With Our Favorite Reporters

September 23, 2019
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The last few months have brought a lot of changes to personnel at Chicago’s most important legal publications, and we want to make sure our clients keep up with it all.

  • Roy Strom, formerly of American Law Media, is now with Bloomberg.

  • David Thomas has moved to ALM to fill Roy’s old job, leaving behind the Chicago Daily Law...