Insights

Media geeks like us have noticed, thanks to the 2019 Edelman Trust Barometer, that something very interesting has happened over the past year when it comes to the average person’s relationship with traditional news media. One year ago, most people surveyed for this report said they were turning away from traditional news because it was...

Are you a reporter looking to connect with a more diverse group of expert sources? You’ve come to the right place. As any journalist working in 2019 knows, one key to writing richer, more credible, and more nuanced stories is seeking out the voices of underrepresented people to provide information readers need. In working with our law firm leader clients, we encourage them to put forward the outstanding and high-potential women and people of color within their firms to provide technical...

Credibility matters.

A big part of our job at Page 2 is counseling clients on the most important media outlets in their field, and, especially with newer online publications, how to tell the difference between the credible outlets and the dubious fakers. Of course, every firm’s overall goal is to build its attorneys’ profiles as thought leaders making an impact in their practice areas. But having one of your attorneys quoted in a shady publication could actually be worse for your...

Firm leaders must recognize the importance of communications in this time of greater transparency and accountability.

By now I’m sure you’ve heard about the deafening silence American Lawyer reporters Meghan Tribe and Hank Grezlak experienced when just 13 of the Am Law 100 firms responded to repeated requests for information on internal harassment policies. “

Whatever else might be true about Presidential candidate Hillary Clinton, she is a model of dogged persistence.  And, in that, her career is an object lesson in what it takes to advance in the legal profession.

An entire sub-industry of consultants and sales trainers claims to have determined the secret sauce of law firm success.  Their advice, all too often, sounds very much like the “insights” that pundits and talking heads offer up about Clinton: that she needs to be...