As ALM reporter Roy Strom recently pointed out in his Law Firm Disrupted newsletter, Big Law firms continue to make the mistake of seeing themselves as part of one universal market when in fact they fall into at least three distinct markets that face three different realities: The true top dogs (Am Law 1-50) have shown impressive growth. The big-but-not-biggest (Am Law 51-100) are stagnant. The second hundred (Am Law 101-200) are losing...
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Why Your Firm Should Have a Podcast
August 21, 2018
Now that technology has made producing and distributing podcasts cheap and easy, it must be said that we are truly living in the golden age of audio content. No matter what you’re into, there’s a podcast produced by fellow enthusiasts looking to share ideas and create community.
Podcasts are an especially great fit for the legal field. How should they factor into your PR plans?
• Lawyers should listen to podcasts because they provide a model for how to talk...
Midwestern Firms Are Having a Moment
August 14, 2018
Molson Coors GC Lee Reichert recently wrote about his company’s decision to seek out the very best lawyers for a significant arbitration, regardless of whether that firm had a “name” and storied reputation. Reichert and his...