Insights

All press releases should be written and sent out as efficiently as possible, of course, but every now and then a high-stakes story requires law firm marketers to push out a release at warp speed. How can you make sure the stressful yet exhilarating process of breaking news goes smoothly for your firm?

Plan ahead. Don’t wait until you are facing an urgent deadline to create an internal firm approval process for extraordinary stories. While a typical press release...

As the financial fallout from the COVID-19 pandemic continues to shrink media outlets, fewer reporters are covering the legal industry, and marketing and PR professional may worry that it’s tougher than ever to pitch the stories that matter to their law firms.

One strategy for standing out from the deluge of pitches is to move away from the same old stories about high-profile...

Have you ever wondered why some attorneys are repeatedly quoted as sources for media outlets while others with the same (or even more impressive!) practice never get interviewed? How did those attorneys connect with reporters for a story?

Attorneys who are interviewed and quoted repeatedly by the media have successfully demonstrated that they are subject-matter experts in their respective practice areas, and that they can explain legal matters in plain English. One way to do this is...

The Law 360 2020 Glass Ceiling Report is out, and we have good news and bad news.

In the spirit of 2020, let’s get the bad news...

Although it seems that most of us will continue working remotely for the foreseeable future, some law firm leaders have expressed a desire to go back to in-person work in the office because they believe it is necessary for doing business. Page 2’s take on this is that while of course we all wish we could snap our fingers and get back to “normal” (whatever that may mean nowadays), this...