Author: page2comm

Under Pressure

October 16, 2018
page2comm

How does your firm manage workplace stress?

Quality of life for attorneys has been getting a lot of coverage recently. This topic is obviously important, and firms that gain the reputation of managing their attorneys’ work-life balance stand a better chance of retaining those employees long term.

The biggest national firms worry about losing talent to the midsize firms, where lawyers are perceived to be happier, and have better quality of life. In fact, 

Meet Taryn

September 26, 2018
page2comm

Page 2 Media Analyst Taryn Butler tracks and researches media trends for all our clients, and she produces in-depth coverage reports, generates targeted media lists, and manages social media amplification for the news stories and thought leadership pieces we produce. She also keeps the trains running on time in our office in a BIG way. Where would we be without Taryn?! Get to know this valued Page 2 team member a little better. Where did you grow...

Find Your Own Way to Originate Business

September 17, 2018
page2comm

You don’t have to eat steak and smoke cigars, but you’ve got to do something.

Back in the good old days (okay, let’s just call them the old days, since we can think of more than a few things about them that were anything but good), there was a place for “service partners” in law firms—the lawyers who kept their heads down, provided excellent client service, and did great work. The business coming in from the big rainmakers kept these lawyers busy. Service...

What Is the Difference Between PR and Marketing?

September 6, 2018
page2comm

It’s time to take another look at these categories.

We’ve noticed lately that many of the clients we serve in the legal field have a fuzzy idea about the difference between PR and marketing. Maybe that’s because these two disciplines collaborate on many projects and, in some firms, report to a single director, or because digital media has so radically changed the landscape of all kinds of communications over the last decade that it has muddied the waters. Whatever the reason,...

Why Your Firm Should Have a Podcast

August 21, 2018
page2comm

 

Now that technology has made producing and distributing podcasts cheap and easy, it must be said that we are truly living in the golden age of audio content. No matter what you’re into, there’s a podcast produced by fellow enthusiasts looking to share ideas and create community.

Podcasts are an especially great fit for the legal field. How should they factor into your PR plans?

• Lawyers should listen to podcasts because they provide a model for how to talk...

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