Author: page2comm

Lots of Lawyers Are Miserable

June 19, 2018
page2comm

What do attorneys need in order to thrive? There are many answers to this question, but based on recent surveys of law students and practicing lawyers, a large portion of the legal community is not getting the things it needs to thrive, or even to maintain basic mental health. Substance abuse, anxiety and depression, and suicide are much more common in lawyers than in the general population, and the 

How to See Your Firm Through Your Clients’ Eyes

June 12, 2018
page2comm

Most law firms tend to view their reputation through the narrow lens of expertise; that is, if a firm provides its clients with excellent, reliable counsel on the matters that affect the client’s bottom line, that firm can rest assured that the relationship is secure. Whatever else may be happening—or not happening—within the firm’s walls is irrelevant.

Maybe that was true in the past, but these days big corporations, firms’ most desired clients, are exquisitely tuned in to...

Spotlight: Julie Gurney, Benesch

May 29, 2018
page2comm

At Page 2, we understand and value the crucial role marketing directors play in helping law firms articulate and communicate their brand to the marketplace. Today, we want to introduce you to one of the best, Julie Gurney, Director of Marketing and Communications at Benesch. Julie is responsible for the overall strategy, daily management and implementation of global strategic communications for this powerhouse firm, which recently opened an office in Chicago. We wanted to hear more from...

What Firms Need to Be Saying About Equal Pay

May 22, 2018
page2comm

As of 2017, any company in the UK with more than 250 employees is required to report figures about its gender pay gap to the government and publish the information on the company website. Of course, as of now the United States has no such requirement. But this new development does pose an interesting question for international firms with UK and US offices: how will they justify continued lack of transparency stateside at the same time they are complying with UK requirements?

Firms...

Bridge the Generation Gap

May 15, 2018
page2comm

Aka, How to communicate that your firm is not a dinosaur.

For the most part, law firm leaders have come to understand that lawyers on the job market in 2018 have different needs and expectations than lawyers twenty or even ten years ago—and that firms had better get down to business on creating a more progressive workplace culture if they want to attract and retain top talent. But how can law firms, especially well-established firms perceived to be stuck in the past, communicate...

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