Insights

In our work with law firm leaders, we’ve learned that they recognize the power of PR to trumpet the firm’s achievements to members of the legal industry but often don’t understand how PR can and should function within the firm.

Public relations—engaging professionals to craft media strategy, facilitate thought leadership and brand management, and celebrate the accomplishments of attorneys—can be a powerful firm management tool when leaders understand how it is perceived and...

What do attorneys need in order to thrive? There are many answers to this question, but based on recent surveys of law students and practicing lawyers, a large portion of the legal community is not getting the things it needs to thrive, or even to maintain basic mental health. Substance abuse, anxiety and depression, and suicide are much more common in lawyers than in the general population, and the 

Most law firms tend to view their reputation through the narrow lens of expertise; that is, if a firm provides its clients with excellent, reliable counsel on the matters that affect the client’s bottom line, that firm can rest assured that the relationship is secure. Whatever else may be happening—or not happening—within the firm’s walls is irrelevant.

Maybe that was true in the past, but these days big corporations, firms’ most desired clients, are exquisitely tuned in to...

At Page 2, we understand and value the crucial role marketing directors play in helping law firms articulate and communicate their brand to the marketplace. Today, we want to introduce you to one of the best, Julie Gurney, Director of Marketing and Communications at Benesch. Julie is responsible for the overall strategy, daily management and implementation of global strategic communications for this powerhouse firm, which recently opened an office in Chicago. We wanted to hear more from...