Category: Best Practices

What Law Firms Need to Know About Discrimination Based on Hairstyle

September 27, 2021
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Beautiful. Boundless. Political. Art. Black hair in its natural state of kinks and coils is as unique as it is versatile. This uniqueness and versatility yields styles such as locs and braids. Unfortunately, they're labeled as “unprofessional hairstyles” in some workplaces. Many companies still use policies that favor a Eurocentric standard and use coded language such as "neat," "well-groomed," "polished," or “not distracting.” This language privileges certain...

How Do You Choose a Channel for Your Content?

September 20, 2021
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Law firm marketers have many channels to choose from when deciding where to post content promoting their firm and its individual lawyers. But with so many options available, it can be difficult to decide how to push these messages out.

Often, firms think about where they want to post instead of figuring out where their target audience hangs out. "We want to be on Instagram," they might say. Well . . . why? Are the firm’s clients...

The New Guidelines for Lawyers With Lives Online

August 16, 2021
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In the early days of social media, most lawyers wouldn’t have dreamed of posting under their real names, especially about anything remotely related to their work for law firms. Whatever online life was — and law firms weren’t interested in finding out — it was considered both frivolous and risky. Attorneys who took their careers seriously were expected to conceal any online activity, and could be and were censured, formally or informally, when their...