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Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a respectful way. Following these tips from the ADA National Network can help your firm foster a culture of inclusivity — internally and externally.
“Low-hanging fruit.” “New normal.” “Win-win.” If you winced reading these phrases, beware of Forbes’ list of the top 10 most annoying corporate jargon phrases.
While lawyers may have a reputation for using legal jargon, marketers are often accused of relying on business buzzwords or...
As legal marketers, we’re in the business of helping attorneys and firms grow their businesses. So, naturally, we’re inclined to be super-responsive to their requests. Sometimes, though, we can be more effective at what we do and deliver more value in our work if, instead of immediately delivering whatever we’re asked for, we take a moment to consider its ultimate audience or end user: the law firm client. At this year’s Legal Marketing Association annual conference, a panel of three...
While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...
You may have noticed that Page 2 has a new website. Please take a look around and let us know what you think!
We have so much to say about the process of getting this new site up and running — from the planning and drafting to finding vendors, making edits and troubleshooting, and finally scheduling a launch — and we plan to share those insights soon. But today we want to focus on one aspect of the new site we are very excited...