Author: page2comm

Changing Small Habits to Maintain Your Energy

November 4, 2024
page2comm

Leaders may be getting better about acknowledging that managing multiple deadlines and heavy workloads takes a toll on their employees’ wellbeing. But mitigating burnout requires more than increased awareness. Harvard Business Review recently emphasized the importance of taking early action to prevent burnout. The key is to not ignore the subtle signs —...

Do You Know Why Your Clients Chose Your Firm?

October 28, 2024
page2comm

Client feedback can help firms strengthen relationships, identify areas for growth, and spot potential problems and address them early. Yet even when firm leaders recognize the benefits of client-feedback programs, they’re usually not a priority.

Firm leaders may hesitate to implement a program given how time consuming it can be to...

When and How to Ask for a Correction

October 21, 2024
page2comm

No matter how carefully you navigate the creation of press releases and emails to reporters, mistakes sometimes happen. Law firm PR professionals and marketers are human. Reporters are human. Eventually, each of us get a turn to experience the sinking feeling of seeing an error in print. But take heart — thoughtful action can minimize the damage and protect your relationship with the reporter. PR...

How to Craft More Effective Client Alerts

October 14, 2024
page2comm

Client alerts: Effective business development tool, or time-consuming project that delivers minimal value? As with most communication efforts, it depends — in this case, on how well you understand the purpose of alerts and what your audience needs and wants from them, and then how well your process produces alerts that meet those objectives. Based on some actual client alerts we’ve seen out in the wild lately, whoa nelly, is it time for a

Using Strategic Consultants More Strategically

October 7, 2024
page2comm

Media exposés have examined the role of elite management consulting firms, most notably McKinsey & Co., in promoting ethically dubious, if extremely profitable, corporate behavior. From privatizing public assets to marketing addictive products, the bottom-line-driven strategies for which the high-end consulting industry has long been known are now being viewed through the wider lens of corporate citizenship and ESG commitments. With this in mind, many C-suite leaders are revisiting their...