Author: page2comm
How Can a GC Use Your Content?
The good news — corporate general counsel want to hear from you. The bad news? If your firm is like most law firms, you’re sending them content that is not very useful to them. What they value is strategic insight. But often they just get more information — during an era of information overload. A press release announcing your firm’s new hire or award from Best Lawyers does not help them do their job better. Clients and prospects want substantive, actionable material. This is...
Take a Break From the Real World With Some TV Lawyers
As the year winds down, we’re all getting our priorities in order — like what we plan to watch in 2022. Legal dramas can provide a reliable escape or another look at aspects of your own world that you’ve never considered before. But these shows aren’t just about telling interesting stories about the people in law (and we all know accuracy isn’t necessarily the point!). They can also serve a social function, portraying the legal system as a structure that has boundaries and rules...
Marketing images have always overrepresented young, thin, able-bodied, straight, white and cis-gendered people. But as the world becomes increasingly diverse, it’s important to use images that look like the audience you communicate with. That includes the photos your firm uses on its website, social media, and in internal and external communication.
Why Diverse Images Are Important
Representing different kinds of people is important because it affects how...
A Deeper Dive on Origination Credit
American Lawyer reporter Dylan Jackson recently wrote about how the lack of transparency around origination credit — most firms don’t even have written policies for how it is awarded — harms lawyers from underrepresented groups and drives turnover. If up-and-coming...