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American Lawyer reporter Dylan Jackson recently wrote about how the lack of transparency around origination credit — most firms don’t even have written policies for how it is awarded — harms lawyers from underrepresented groups and drives turnover. If up-and-coming...
Thought-leadership marketing can be a great way to stand out as a competent, well-respected expert in your field. This is especially true if you write content tailored to the concerns of a specific audience. While it can be tempting to showcase your expertise across a broad range of industries and practice areas — to be all things to all people — this strategy is counterproductive. Here’s how to ensure your thought leadership makes an impact:
Narrow your focus....
Growing a business during a global pandemic is no small feat. Business development has been particularly challenging for law firms because, maybe more than any other industry, firms have continued to rely on in-person connections and networking to build new business. But while the pandemic made in-person networking impossible, some law firms have thrived. What separated these high-growth firms from their no-growth competitors? As
Deborah Knupp is the Managing Director of GrowthPlay, a research-based sales effectiveness consulting and training firm. She has 30 years of experience as a business development expert working with leaders in the legal, manufacturing, accounting and financial services to align their people and business objectives to create cultures based on the...
