Author: page2comm

This Template Might Solve Your Social Media Woes

February 28, 2022

We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn and Twitter, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging.

Fortunately, this is a straightforward process issue, and one possible solution is using some version of...

Honoring Pauli Murray

February 22, 2022

We’re recognizing the remarkable life and legacy of Pauli Murray in honor of Black History Month. Though often overlooked, Murray’s significant contributions to gender rights and civil rights in the United States helped challenge the legal foundations of discrimination.

Murray was an influential civil rights lawyer,...

Honoring Mary Ann Shadd Cary

February 14, 2022

Journalist and activist Mary Ann Shadd Cary may not be a household name today, but her work made a significant impact on our country. In celebration of Black History Month, join us in learning more about this groundbreaking abolitionist and suffragist.

Shadd Cary’s accomplishments were recently highlighted in an obituary...

How to Develop an Inclusive PR Strategy

February 7, 2022

Modern law firms know that fostering a culture of inclusion is key to retaining top talent, especially lawyers from underrepresented groups. In recent years, many firms have made changes to areas like recruiting, mentoring and professional development programming to increase the sense of belonging for all members of the firm. These are good first steps.

But true inclusion requires an assessment of all aspects of the...

Participation Trophies

February 1, 2022

Key Takeaways:

  • The number of lawyer awards and directories has exploded in recent years and, in a remote/virtual environment, clients are using them as external validators.
  • Some programs are much more credible than others.
  • Firm leaders and marketing chiefs should decide which are worth pursuing and communicate that as firm policy.
While, for most of the world, “awards season” is associated with Oscar-watching parties and celebrities on red...