Insights

Key Takeaways:

• The number of lawyer awards and directories has exploded in recent years and, in a remote/virtual environment, clients are using them as external validators.
• Some programs are much more credible than others.
• Firm leaders and marketing chiefs should decide which are worth pursuing and communicate that as firm policy.

While, for most of the world, “awards season” is associated with Oscar-watching parties and celebrities on red...

In-person marketing and business development took a hit during the pandemic. In response, law firms adapted, investing in technology to support the imperfect but crucial virtual versions of traditional in-person networking and marketing, such as LinkedIn and webinars.

Now, law firms can make the most of pandemic “lessons learned” to strengthen how they connect with clients and prospects and how they respond to what they learn from those conversations. Going into 2022, firms’...

Some firms underspend on marketing, but just as many spend ample budgets on the wrong things — which is almost worse. This recent piece highlights common “spending traps” that eat up a firm’s marketing budget without actually delivering results, and a common theme in these missteps is the attempt to outsource marketing tasks to vendors who don’t really understand your...

More law firms than ever before are finally starting to get it: Inclusion is a key value and must be the thread running through every aspect of firm management. In the past few years, we’ve seen many firms take substantive action to improve policies and practices. It’s not perfect, but very slowly, our profession may be moving in a positive direction.

However, this greater understanding does not always translate to internal and external communications around inclusion or equity...

Because many Big Law firms offer generous paid parental leave benefits and flexible schedules, it can seem from the outside that these workplaces are friendly to lawyers who plan to have children while pursuing the traditional path to partner, as recently reported in Law360. But while new parents may have control over where they do their work, they still face intense pressure to meet billable-hour targets if they want...