Overcoming Attorney Apathy
Law firm marketers know that the most promising marketing plan in the world is not worth much without attorney buy-in and cooperation. And securing those crucial factors hinges on developing trust.
LMA recently hosted a terrific conversation on this topic on an episode of its podcast Shared Interest Group (SIG) Share-Out. This series features best practices, education and more on the hottest topics in legal marketing. “How Great Marketers Overcome Attorney Apathy to Win Trust and Deliver Results” features Heather McMichael, PR & Media Relations Manager for Shook, Hardy & Bacon LLP (moderator); Tony Nasharr, Shareholder, Polsinelli PC; our own Debra Pickett, Principal Consultant, Page 2 Communications (moderator); and Stephen Walton, Regional Marketing Manager, Polsinelli PC. Check it out!