Insights

As the year winds down, we’re all getting our priorities in order — like what we plan to watch in 2022. Legal dramas can provide a reliable escape or another look at aspects of your own world that you’ve never considered before. But these shows aren’t just about telling interesting stories about the people in law (and we all know accuracy isn’t necessarily the point!). They can also serve a social function, portraying the legal system as a structure that has boundaries and rules...

Marketing images have always overrepresented young, thin, able-bodied, straight, white and cis-gendered people. But as the world becomes increasingly diverse, it’s important to use images that look like the audience you communicate with. That includes the photos your firm uses on its website, social media, and in internal and external communication.

Why Diverse Images Are Important

Representing different kinds of people is important because it affects how...

American Lawyer reporter Dylan Jackson recently wrote about how the lack of transparency around origination credit — most firms don’t even have written policies for how it is awarded — harms lawyers from underrepresented groups and drives turnover. If up-and-coming...

Thought-leadership marketing can be a great way to stand out as a competent, well-respected expert in your field. This is especially true if you write content tailored to the concerns of a specific audience. While it can be tempting to showcase your expertise across a broad range of industries and practice areas — to be all things to all people — this strategy is counterproductive. Here’s how to ensure your thought leadership makes an impact:

Narrow your focus....

Growing a business during a global pandemic is no small feat. Business development has been particularly challenging for law firms because, maybe more than any other industry, firms have continued to rely on in-person connections and networking to build new business. But while the pandemic made in-person networking impossible, some law firms have thrived. What separated these high-growth firms from their no-growth competitors? As