Author: page2comm

Bigger Isn’t Always Better

October 1, 2021
page2comm

Firms With Niche Practices and Narrow Missions Often Out-Perform Their Growth-Driven Competitors As the larger economy faces labor challenges and supply chain issues, the legal industry faces its own version of those struggles. Recruiting data released earlier this year counted 8,268 open jobs for lawyers, a 150% increase since the start of the pandemic. Across the...

What Law Firms Need to Know About Discrimination Based on Hairstyle

September 27, 2021
page2comm

Beautiful. Boundless. Political. Art. Black hair in its natural state of kinks and coils is as unique as it is versatile. This uniqueness and versatility yields styles such as locs and braids. Unfortunately, they're labeled as “unprofessional hairstyles” in some workplaces. Many companies still use policies that favor a Eurocentric standard and use coded language such as "neat," "well-groomed," "polished," or “not distracting.” This language privileges certain...

How Do You Choose a Channel for Your Content?

September 20, 2021
page2comm

Law firm marketers have many channels to choose from when deciding where to post content promoting their firm and its individual lawyers. But with so many options available, it can be difficult to decide how to push these messages out.

Often, firms think about where they want to post instead of figuring out where their target audience hangs out. "We want to be on Instagram," they might say. Well . . . why? Are the firm’s clients...

“The Heart of Business: Leadership Principles for the Next Era of Capitalism”

September 1, 2021
page2comm

By Hubert Joly In his time as CEO of Best Buy (from 2012 to 2019), Hubert Joly turned a company that was headed for extinction into a thriving business poised to compete in the coming decades. He also learned in those years that so much of what he had been taught in business school and as a consultant and young executive is “either wrong, outdated or incomplete.” Companies that exclusively focus on making money and pressing employees to implement a strategic plan that is...