Author: page2comm

“Upstream: How to Solve Problems Before They Happen”

June 1, 2021
page2comm

By Dan Heath So often, in both our work and our personal lives, we get trapped in reaction mode. We address emergencies as they come up, but we don’t dedicate the time and attention to examining the broken systems that cause the emergencies. In other words, we wait for problems to find us downstream instead of going upstream to understand where those problems came from. For example, in 2012 an executive at the travel website Expedia realized that after booking a trip,...

Page 2 Named “Best in the Midwest” by the National Law Journal

May 25, 2021
page2comm

We have some great news to share, and some amazing clients to thank. 

The National Law Journal has named Page 2 "Best in the Midwest" for Law Firm PR!

We love the Midwest legal market and feel so lucky to provide marketing, public relations and media strategy services to some of the most progressive, dynamic law firms in the country. This year, as always, some of the fastest growing firms in the Am Law 200 are based in the Midwest. Being 

Why We Can’t Seem to Shake Jargon

May 24, 2021
page2comm

Almost everyone claims to hate jargon, but it’s a perennial feature of most industries. Law firms are notorious for using their own special brand of jargon — legalese. As confusing and off-putting as jargon can be, it persists. Researchers Zachariah Brown, Eric Anicich and Adam Galinsky, who published their work in a recent 

De Novo Exclusive: “What Really Motivates People?” by IL Lt Gov’s Chief of Staff Charles Watkins

May 17, 2021
page2comm

When it comes to motivation, law firm leaders often think in terms of carrots and sticks. But Charles WatkinsChief of Staff for Illinois Lieutenant Governor Juliana Stratton, knows from his long career in public service and politics that it takes more than just rewards and penalties to bring out the very best in people. Charles writes about how he motivates his team in an article for